Dos Equis: Rent-A-Dad

From the rise of dad bods to dad jokes and even calling guys “daddy,” dads have been having a moment. So we decided to help consumers throw the ultimate summer party with assistance from their own personal rent-a-dad.

When Dos Equis asked us to bring their Questions TV spot to life in the grocery channel (watch here), we created a summer promotion that gave fans everything they needed to throw the ultimate party—plus one unexpected ingredient: a Rent-A-Dad.

I developed point-of-sale materials and a hotline script for the Dos Equis Rent-A-Dad experience, where consumers could call in for the chance to win a boat party hosted by their very own dad stand-in.